Purpose
This application lets you plan your marketing strategy – including the marketing periods, campaigns, and plans – and plan your social media interactions, recruitment, and community involvement.
Benefits
- Plan a unified campaign – Create marketing campaigns that pull in marketing collateral already created for your brand, then engage on social media to spread your message.
- Increase marketing effectiveness – Track the key performance indicators of your marketing campaigns, then use that information to improve the cost-benefit ratio of future campaigns.
- Enhance your brand – Watch how people interact with your brand on social media and in other communities, then use that information to engage them effectively and manage their perception of your company and products.
Features
- Track your marketing campaigns
- List advertisements and check KPIs
- Monitor your brand perception
- Outline a brand strategy, analyze competitors or trends, and check marketing collateral
- Examine social media communities to engage more effectively
- Get feedback on your messages
